A good marketing campaign informs and educates its target audience. A great one makes them feel something. Emotions always triumph over cold facts when nurturing positive brand decisions and encouraging sales conversions. That is why we are guided by behavioural science and data analysis when creating, implementing and optimising our client's marketing and brand communication strategies.
"Global digital ad spend is set to rebound in 2021, reaching $389 billion - a 17% year-on-year increase."
Social Media provides a unique proposition - a two-way communication channel with your customers, that helps you understand them in a way that no questionnaire or testimonial could. By utilising the 'social' aspect of social media and building a community around your brand, you are able to gauge your client's needs, interests and demand, tailoring your offering accordingly. And with 4.55bn global social media users (Kepios), a social media presence is something a modern-day brand can't do without.
While we always aim to achieve a continuous increase in organic traffic, paid ads hold an important place in the strategy of a brand, looking to reach new audiences. Our experts help your brand achieve your goals through Pay Per Click, Display, Social, Digital Out Of Home advertising and other social placements, optimising performance along the way.
In 2019, global email users amounted to 3.9 billion (Statista) - 52% of the global population. Whether you are looking to advertise a new product, boost website traffic or simply engage with your client base - Email Marketing is an essential tool in a brand's digital marketing arsenal.
Less than 1% of Google searchers click on results from the 2nd page (Backlinko). It is, therefore, easy to see why ranking highly on search engine results is of paramount importance to any business. SEO is a balancing act of algorithm expertise, quality content and big media backlinks, that make up a website's quality score. Our Google certified professionals will work to position your brand where it belongs, in the natural search results; and keep it there.