BRAND GUIDELINES + CORPORATE WEBSITE
CLIENT / TEM
PROJECT DURATION / 1.5 MONTHS
STAFF INVOLVED / 3
We began by conducting a comprehensive analysis of TEM's current brand identity as well as identifying industry benchmarks and digital/offline practices. We then sat down with the company's leadership team to work out the brand image that they wanted TEM to radiate and the target audience they were appealing to.
The company also needed a website, that would incorporate the brand guidelines and the design language, that was established in the primary phase. It would need to hold its own against the industry incumbents, as to successfully compete in the digital environment, attract opportunities and reflect the company's bold and modern offering.
Trinity Entertainment and Media (TEM) is an independent music publishing and label services company, with its core business focused on the creation, acquisition and exploitation of intellectual property (IP), with an emphasis on audio-visual copyrights.
TEM has reached out to us after an executive decision to revamp the brand image and create a corporate website to reflect the company's fresh outlook. In line with a corporate restructuring, the management was keen to push ahead with a new brand image, while paying homage to past successes.
After a thorough industry analysis and a productive collaboration with the leadership, we were able to establish the brand guidelines document that adhered to the brief and satisfied the client. A new logo, colourways, brand language and design were established.
Pushing off the established brand guidelines, we have created a corporate website that successfully represents TEM's identity and values. We've used clean, monochromatic design language that delivered information with brevity and impact. The independent tests revealed excellent performance, with GTmetrix scoring the website 98% in performance and 96% in structure.